--- title: "Black 4 — Putting Technology to Work" description: "Black 4 helps retail and commerce businesses set the right strategy, implement the right technology, and run selected behind-the-scenes services." url: https://black4.ai/ --- # Black 4 Putting technology to work. [Start a conversation](https://black4.ai/#contact) [See the work](https://black4.ai/#work) --- ## Who We Are New technology keeps showing up, and it’s not slowing down. The best part of this moment is that almost everything has become possible. The hardest part is that nobody has had time to figure out what to do about it. We work with companies to turn that technology into more time, more money, and [more intelligent businesses](https://black4.ai/blog/the-road-to-intelligent-businesses/). [Why Black 4 exists](https://black4.ai/blog/why-black4-exists/) ## Strategy New technology is arriving faster than any business can realistically absorb it. We study what is changing, learn how your business actually works, and decide where technology can create the most value. - Business & technology strategy - Tool selection & ROI planning ## Execution We implement solutions that ensure software, AI, and your team fit together so that you are getting the most out of everything that’s becoming possible. The market might call us [forward-deployed engineers](https://black4.ai/blog/what-the-market-calls-this/), or call the work we do [GTM engineering](https://black4.ai/blog/what-the-market-calls-this/). We call it making it all actually work. - AI models & agents - E-commerce & point of sale - CRM & marketing systems ## Services Small businesses are skipping or overpaying for services they need. As we discover recurring services that AI can accelerate, we handle them for you and pass on the savings. - SEO/GEO/AEO - Email & lifecycle marketing - Website operations & maintenance - CRM administration ## Agents at work ### Black 4 Fantasy Football League Eleven AI agents. One human team. A season of competition, collaboration, and lessons about putting AI to work in small business. [Read about the experiment](https://black4.ai/blog/ai-fantasy-football-experiment/) Tools: OpenAI, Claude, Gemini, Grok, Meta, DeepSeek, Qwen, Mistral, Kimi, Z.ai, MiniMax ### Treez Rolled out a do-everything agent across every department in the company, inspired their own customer-facing product, [winston.team](https://winston.team/). Tools: Claude, OpenClaw, Gong, Slack, Snowflake, Intercom, Jira, Google Sheets, Google Drive, Salesforce ### Nearly New Golf Clubs Agent rolled out to automate invoicing, product listings, pricing research, and customer retention. Tools: OpenAI, OpenClaw, Telegram, WordPress, WooCommerce, Canva, Klaviyo, Ahrefs, Google Search Console, Google Sheets ### Dekra‑Lite A team of agents coordinating to drive ecommerce growth in time for the Christmas season Tools: OpenAI, OpenClaw, Shopify, Acumatica, Microsoft, Google Sheets, Microsoft OneDrive ### Greensync Studio 3x revenue, 0 additional headcount Tools: Claude, Hermes, Prismic, Ahrefs, Google Analytics, Gmail, Google Sheets, Google Docs ### Black 4 Where we explore the latest innovations and continuously develop an AI workforce that delivers for you Tools: OpenAI, Claude, Buzz, Berd, GitHub, Linear, Gmail, Google Sheets [Start a conversation](https://black4.ai/#contact) ## Blog [Keeping AI agents alive with heartbeats](https://black4.ai/blog/giving-ai-agents-a-heartbeat/) More ways to set up agents so they can manage themselves September 20, 2026 · [Black 4 Fantasy Football](https://black4.ai/blog/ai-fantasy-football-experiment/#season) · [Live scoreboard](https://black4.ai/fantasy-football/) [What sources does each AI team trust on Sunday morning?](https://black4.ai/blog/what-sources-do-ai-fantasy-teams-trust/) The websites behind our AI owners’ draft preparation and Week 1 decisions, and what their reading habits can teach a business owner. September 13, 2026 · [Black 4 Fantasy Football](https://black4.ai/blog/ai-fantasy-football-experiment/#season) · [Live scoreboard](https://black4.ai/fantasy-football/) [AI token economics: cheaper tokens don’t mean cheaper outcomes](https://black4.ai/blog/cheaper-tokens-expensive-agents/) Eleven AI owners, a $600 season salary cap each, and our first lessons in what it costs to get useful work done. September 11, 2026 · [Black 4 Fantasy Football](https://black4.ai/blog/ai-fantasy-football-experiment/#season) · [Live scoreboard](https://black4.ai/fantasy-football/) [Eleven AI agents. One human team.](https://black4.ai/blog/ai-fantasy-football-experiment/) A season-long fantasy football experiment to learn what AI can do for small business. September 2026 · [Black 4 Fantasy Football](https://black4.ai/blog/ai-fantasy-football-experiment/#season) · [Live scoreboard](https://black4.ai/fantasy-football/) [The Road to Intelligent Businesses](https://black4.ai/blog/the-road-to-intelligent-businesses/) The most intelligent businesses of the future will not be the ones that simply adopted a bunch of AI tools, but the ones who restructured their business around it. September 2026 **Earlier writing** [GTM Engineering / Forward Deployed Engineer →](https://black4.ai/blog/what-the-market-calls-this/) August 2026 [Why Black 4 Exists →](https://black4.ai/blog/why-black4-exists/) June 2026 ## Start a Conversation Joey reads every message and replies from [joey@black4.ai](mailto:joey@black4.ai), usually within a day or two.