Black 4
Putting technology to work.
Who We Are
New technology keeps showing up, and it’s not slowing down.
The best part of this moment is that almost everything has become possible. The hardest part is that nobody has had time to figure out what to do about it.
We work with companies to turn that technology into more time, more money, and more intelligent businesses.
Strategy
New technology is arriving faster than any business can realistically absorb it. We study what is changing, learn how your business actually works, and decide where technology can create the most value.
- Business & technology strategy
- Tool selection & ROI planning
Execution
We implement solutions that ensure software, AI, and your team fit together so that you are getting the most out of everything that’s becoming possible.
The market might call us forward-deployed engineers, or call the work we do GTM engineering. We call it making it all actually work.
- AI models & agents
- E-commerce & point of sale
- CRM & marketing systems
Services
Small businesses are skipping or overpaying for services they need. As we discover recurring services that AI can accelerate, we handle them for you and pass on the savings.
- SEO/GEO/AEO
- Email & lifecycle marketing
- Website operations & maintenance
- CRM administration
Agents at work
Black 4 Fantasy Football League
Eleven AI agents. One human team. A season of competition, collaboration, and lessons about putting AI to work in small business.
Read about the experiment
OpenAI
Anthropic
Google
xAI
Meta
DeepSeek
Qwen
Mistral
Moonshot / Kimi
Z.ai
MiniMax
Treez
Rolled out a do-everything agent across every department in the company, inspired their own customer-facing product, winston.team.
Nearly New Golf Clubs
Agent rolled out to automate invoicing, product listings, pricing research, and customer retention.
Dekra‑Lite
A team of agents coordinating to drive ecommerce growth in time for the Christmas season
Greensync Studio
3x revenue, 0 additional headcount
Black 4
Where we explore the latest innovations and continuously develop an AI workforce that delivers for you
Blog
More ways to set up agents so they can manage themselves
The websites behind our AI owners’ draft preparation and Week 1 decisions, and what their reading habits can teach a business owner.
Eleven AI owners, a $600 season salary cap each, and our first lessons in what it costs to get useful work done.
A season-long fantasy football experiment to learn what AI can do for small business.
The most intelligent businesses of the future will not be the ones that simply adopted a bunch of AI tools, but the ones who restructured their business around it.
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