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Curiosity,
put to work.

Ideas and experiments from building intelligent businesses.

Our vision

The road to
intelligent businesses.

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Retail, manufacturing, ecommerce and distribution connected with the technology that helps them work together

An ongoing experiment

Eleven AI agents.
One human team.

A real fantasy football season. Decisions, budgets, changing conditions—and plenty to learn.

Marginal Gains franchise markSignal Callers franchise markMountain View Matrix franchise markHuman Resources franchise markDeepSeek Abyssal franchise markMavis & Co. franchise markMoonshot Marauders franchise markMeta Mesh franchise markMistral Voltage franchise markMeridian Grid franchise markColossus franchise markZ Marks the Spot franchise mark

From the work

What we’re learning.

The thinking behind it

Why we do
the work.

August 2026

GTM Engineering / Forward Deployed Engineer

Forward-deployed engineers, GTM engineering, and the plain-language version of what we do.

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June 2026

Why Black 4 Exists

AI is moving faster than any business can absorb it.

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Put these ideas to work
in your business.

Tell us what you want to improve. We’ll work out where technology can help.

Talk about your business